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Web Design. Your Brand Starts Here

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Customers Associate Their Browsing Experience With Their Buying Experience.

Today’s customer demands more. Today, your online presence needs to be about guiding a journey your customer wants to take, and engaging them in meaningful ways by providing an experience that meets their needs.

As potential customers browse with intent to buy, you need to do everything you can to make the process informative and enjoyable, so offering the best possible browsing visual experience is crucial to keeping and growing your customer base.

Sometimes in the busy world of retail, it’s hard to know everything that’s happening now – let alone what’s coming next! Well, we’re here to help with that.

Putting The Pieces Together


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  • More than 80% of all searches are done using Google. This statistic makes it clear that a website needs to be google friendly. When Google reviews your website there are a variety of factors taken into consideration by the Google algorithm. Basically if google doesn’t like your site your target market will not be able to find it.

    Sitemap

    A couple of benefits of maintaining a Google-friendly sitemap are that Google will find changes to your website's structure faster than without a sitemap, and Google will pick up and display these changes as part of search results almost immediately.

    Tags

    Titles

    Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query.

    Descriptions

    The description attribute within the tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets

    Links

    Dead hyperlinks on websites are not just annoying – their existence may cause some real damage to your online business as well as to your reputation and search engine rankings!

  • From a quick scan of your website, visitors should be able to determine what you offer and how you can benefit them. A good website will have headlines and text that speaks to the target audience’s needs and wants. Many websites simply list what their company does without saying how they can benefit their target audience.

    Offer

    Upon arrival your guests should be able to determine what you offer.

    Benefit

    Make sure that your website explains the benefit of what your company offers.

    Speak

    Use Headlines and Text that speaks to your Target Audience.

  • Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry.

    Forums / newsgroups

    User generated content is a great way to capture the keyword long tail. There is no easier way to facilitate user generated content than through the use of forums and newsgroups.

    Blogs

    Blogs are search engine spider food. Why? Because they can provide relevant related content that is updated regularly. Use blogs to communicate with your audience.

    Maps

    If your website is regional or local, provide tie ins to Mapquest or Google to show visitors a visual representation or directions to surrounding communities or local events.

    Photos/Videos

    Photo layout and placement aid in the feel of a quality website. Often times the little things are what make a nice website.

    Videos are a key component to a quality website. Allow your visitors to experience your brand with video.

    Testimonials

    Consumers will often refer to product reviews to discern what product they should purchase

  • A good website will have an attractive layout that is easy on the eyes. No one has time to read every word on a page. Use design elements to draw attention to or to enhance the content of a page. With every design element added, take a step back and make sure it serves a purpose and does not detract from the usability of the site. Put things where users expect them to be. Just remember that simple, professional design will be much more effective than flashy, overcrowded design.

    Text

    Breaking up text into subheads and snippets will improve the layout of the page and make the text more scannable.

    Images

    Find a way to get your offering across using pictures and videos in place of loads of text.

    Menus

    Be careful not to burry your website behind menus. Think of it more like a magazine that than a book.

    Testimonials

    Incorporating customer testimonials into the body of various pages with an image of the customer speaks volumes.

    Call to Action

    Always have a call to action and a contact form on every major page.

  • How many seconds will you wait for a page to load before you give up and leave a website? Many factors can affect the loading time of a website including coding, number of graphics, the server speed, traffic volume on the website and the capabilities of a user’s computer.

    Coding

    Websites using templates with excessive redundant code can typically slow down the load speed. Make sure your code is lightweight and clean.

    Graphics

    While graphics are an import part of a website design they also play a role in the speed of a website. Be certain to use large graphics sparingly and when possible use CSS style in place of graphics.

    Server

    Make sure your hosting server has the proper amount of hosting space and bandwidth to support your website.

    Security

    Server security is a undervalued part of the hosting server. Websites are constantly hacked. Make sure you understand how your website is secured.


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